Medieval Life essays

Medieval Life essays The Middle Ages was a period in Western European history that followed the collapse of the Roman Empire between the 4th and 5th centuries and lasted up into the 15th century. Medieval Europe was far from unified. It was a large area split into small, culturally diverse units that were never totally in control by any one authority. With the collapse of the Roman Empire, Christianity became the backbone of Western civilization. The papacy gradually gained secular authority and monastic communities, generally under the Rule of St. Benedict, flourished during this time period. By the 8th century, culture centered on Christianity had been established. Feudalism, with the manorial system as its backbone, became the typical social and political organization of Europe. The new framework gained stability from the 11th century, as the invaders became Christian and settled and as prosperity was created by agricultural innovations, increasing productivity, and population expansion. As Eu rope entered the period known as the High Middle Ages, the church became the widespread and unifying institution. Strong popes, especially Gregory VII, worked for a renewed Europe guided by a centralized church, a goal which evolved under Innocent III. The church was weakened by internal conflicts as well as by quarrels between church and state. Finally, the great medieval unity of Christianity was shattered by the religious theories that culminated in the Protestant Reformation. The transition from the Greco-Roman world to the medieval world was a sharp break from the ancient past which preceded it. More specifically, the church and state were never separate entities during ancient times. Also, in terms of economics, the economy that was created in Greece and Rome centered on agriculture saw little change during the transition into the Middle Ages. Indeed, Europe during the Middle Ages took a sharp break from the tradition and legacy that was formed...

What are the differences between the SAT and ACT

What are the differences between the SAT and ACT SAT / ACT Prep Online Guides and Tips Are you curious about what the differences between the SAT and ACT are? If you want a summary, click here to see quickly whether you would be better at the SAT or ACT. But if you want the nitty gritty details about the differences, read on below! 1. What are the content differences on the SAT vs ACT? Take a look at the content difference below. Are there any items that you love or hate? If so, then give the relevant test an extra point. Tally up the points at the end to see which is ahead: 1A. Math The SAT and ACT are very similar in terms of math, but the ACT has more and harder math. Both Tests Cover: Properties of Integers and Rational numbers Sequences Linear and Quadratic Equations: Word problems: Functions Basic Geometry, including Lines, Triangles, Polygons, Circles, 3-D and Coordinate geometry Data Interpretation, Statistics and Probability The ACT Also Covers: Matrices Complex numbers Trigonometry Logarithms Conic Sections 1B. Writing/English Like the Math section, both tests cover the topics below and the ACT also covers the topics listed at right. Both tests cover: Faulty ModifierParallel ConstructionSentence FragmentsPronounsVerb FormsConciseness and RedundanciesNumber AgreementIdiomsAdjective vs Adverb The ACT also covers: comparison/descriptionword choice (non-idiom)transitional logic: which words are best to move from one idea to anothermacro-logic: how to order sentences and paragraphsauthor’s formality and tone 1C. Reading The main difference between the SAT and ACT Reading sections is that the SAT includes fill-in-the-blank questions and the ACT’s Reading is only passages and questions about them. The SAT covers: Passages: main point, identifying details, inferring information, vocabulary in context, and the function of specific parts Sentence Completion: relationship between 2 words and vocabulary-based questions The ACT covers: Passages: main point, inferring information, vocabulary in context, and the function of specific parts Fact Finding: without line number references, find and explain a phrase or sentence Comparisons/Contrasts Cause-Effect Author Method 1D. Science The SAT does not have a Science section, so if you like science, the ACT has a huge advantage for you. Basic Science Knowledge (Physics, Chemistry, Biology) Data Representation: analysis, interpreting trends, and calculations based on data Research Summaries, including: Experimental design/Researcher intent Hypothetical Experimental changes Interpreting experiments Understanding of viewpoints Comparing viewpoints 2: What are the rule differences on the ACT vs SAT? Guessing: On the SAT, there is a  ¼ point penalty for each wrong answer (each correct answer is worth 1 full point). There is no penalty for omitting (just not answering) a question. On the ACT, there is no guessing penaltyguessing wrong and omitting are the same. Passages:While SAT passages do tend to follow the same basic patterns, they are not labeled by type or topic. The ACT, on the other hand, always labels its 4 passages (that are always in the following order): Literary Narrative, Social Science, Humanities, and Natural Science. Sections:The SAT doesn’t title its sectionsMath is obvious, but Reading and Writing have to be differentiated by question type. The ACT titles its sections in huge bold letters. Questions:The tests have very similar question styles in Math and Reading; the English questions in both tests involve students choosing how to replace underlined parts of sentences and paragraphs. However, they differ in how they apply this format. The easiest way to understand this is to compare the English section of the ACT to the Writing section of the SAT. You can download a PDF of each test here:SAT,ACT. Test Structure:The SAT alternates between Math, Reading and Writing sections, and until thechange in 2016, the essay is always the first section (in 2016 it will be the last section and optional.) There are always 10 SAT sections: 3 math, 2 writing, and 3 reading, and 1 experimental section that is not identified (it looks like all the other sections) or scored. They don’t go in any particular order, but you’ll never see 2 math sections back-to-back. A sample order of SAT sections might be: Essay Math Writing Reading Experimental Math Reading Math Reading Writing So, in the end, on the SAT, you’re scored on 8 sections and the essay. The organization of the ACT is much simpler: it has 4 sections that are always in the following order: English, Math, Reading and Science. Sometimes there is an experimental section, but it’s always Section 5, so you know which one it is. 3. How can I see these differences myself? Take a look at three real ACTs from the past, and three real SATs from the past. Examine the real tests themselves and see how they feel different! Also, check out our article on whether the ACT or SAT measures your IQ better. What's next:Are you better on the ACT or SAT? Use this one surefire method to find out. Read about whether you'll be better on the SAT or ACT.

Choose from the book Assignment Example | Topics and Well Written Essays - 1000 words

Choose from the book - Assignment Example These new governments passed the discriminatory ‘Black Codes,’ which denied Blacks the right to testify against whites, barred entry to juries and state militias, denied them suffrage, mandated yearly labor contracts, restricted the occupations open to them and denied them property rights. When Jackson vetoed the Civil Rights Bills, establishing equality before the law for all races, and the Freedmen’s Bureau Bill, the Republican Congress broke with him. Radical Republicans in Congress embarked on their own reforms, through constitutional legislation, in a period called the Radical Reconstruction, extending from 1866-1877. The Fourteenth Amendment of 1868 guaranteed Blacks civil rights and equality before the law; the Fifteenth Amendment of 1870 mandated racially impartial voting rights; the Civil Rights Act of 1875 banned racial segregation. The Freedmen’s Bureau, whose powers were expanded by Congress, assisted former slaves to assert their rights. Severa l former slaves held legislative office, and entered the Congress, the Senate and the judiciary. Equal civil and political rights for African-Americans were ensured by such constitutional reforms. Former slaves succeeded in obtaining small family plots and a share in revenue through sharecropping. Socially, the African-Americans could now enjoy public conveniences, legalize their marriages and obtain educations. Radical Reconstruction struck a blow against racial discrimination, and laid the foundation for social integration of African Americans. With the election of 1876, and the Democratic dominance of Congress, the Reconstruction came to an end. 5. Explain the course of the Spanish-American War. (Page 663) The Spanish-American War was the offshoot of American expansionism, ignited by rising nationalist sentiment, and the doctrine of ‘Manifest Destiny’: it was the ‘duty’ of the ‘superior’ Anglo-Saxon race to spread Christian and Democratic va lues to ‘backward’ people. The war originated in the Cuban struggle for independence from Spain that began in 1895. American public sympathy for the Cuban revolutionaries was exacerbated by the ‘yellow press’, reporting atrocities committed by the Spanish on civilians. American investments in Cuba, and the perception of the strategic importance of the island in Central America, led President McKinley to dispatch the battleship USS Maine to Havana, to pressurize Spain. The mysterious explosion of the Maine in February 1898, with the loss of nearly 270 lives, was attributed to Spain. When Spain rejected American demands for a cease-fire and Cuban independence, McKinley declared war on Spain in April 1898. â€Å"The splendid little war,† (Foner, 663), to quote Secretary of State John Hay, resulted in only 400 American casualties and ended in four months. On May 1, the Spanish fleet was destroyed by the American navy under Admiral George Dewey at Manila Bay in the Philippines. The charge at San Juan Hill, outside Santiago, was highlighted by the popular press, which made Theodore Roosevelt a national hero. American troops landed in Cuba after another naval victory in July. American victory was declared in August. Contrary to its pre-war statements, America set to acquire an overseas empire. Under the following peace treaty, Cuba became an American Protectorate under the Platt Amendment of 1902, and

Electric cars and bikes Assignment Example | Topics and Well Written Essays - 500 words

Electric cars and bikes - Assignment Example Nevertheless, little success has been achieved because each state has some hidden interests on this issue. As a result, the world continues to suffer from increased temperature levels, desertification, and rising sea levels. Different countries such as China have been the most hit. In such areas, the governments have tried to come up with various measures that are aimed at regulating the levels of pollution and greenhouse gases being released in the atmosphere. For instance, Paris has set up policies that ensure that only cars with specific number plates are allowed in the city. Therefore, in order to reduce the level of pollution, the production of electric cars and bikes should be encouraged (Offer 2011). Fossil fuels from cars have been said to produce the highest amount of greenhouse gases to the environment. Electric cars and bikes use clean energy and do not contribute in polluting the environment. Therefore, as a way of protecting the public from adverse effects of pollution, the public should be enlightened on the benefits of using electric cars and bikes. Currently, the number of the middle class in the world is on the rise. This generation prefers the use of personal vehicles, an aspect that has increased the level of pollution in the atmosphere. In order to arrest this situation, automotive industry should be encouraged to produce more electric cars and bikes for the market (Schroede & Traber 2012). Electric cars and bikes are easy to maintain and dispose. With the increasing emphasis on renewable energy, the production of electric cars and bikes would be important in ensuring that a clean environment is achieved. In addition, the batteries used by electric cars and bikes are disposable and can be recycled (Michalek, 2011). This is important in ensuring that a clean environment is maintained. Currently, the economic conditions have been stiffened by high inflation. The

Hitler an the Holocaust :: Essays Papers

Hitler an the Holocaust Adolph Hitler was known as the dictator of Nazi Germany. As a youth, Hitler already showed signs that characterized his later life, such as the unableness to make ordinary human relationships, a hatred for non-Germany people such as the Jews, and the dream of living in a world of fantasy. So when Adolph Hitler came into power in 1933, he lived out these characteristics in a very publicized way. Once elected, Hitler went on to create an absolute dictatorship and had an ultimate goal of establishing a greater Germany that had ever existed before in history. In the establishment of this great Germany, Hitler was able to murder approximately six million Jews with his Nazi Germany during World War II.1 The Jews were believed to have an inheritance that threatened German and Christian values. This attempt made by the Germans to kill as many Jews as possible came to be know as the Holocaust. On January 30, 1933, the German president Hindenburg named Adolph Hitler the Chancellor, which was the most powerful position in the German government.2 At this time Hitler was already the leader of the strongest and most powerful party in Germany, the Nazi Party. The Nazis first called the German Workers’ Party, were a nationalist and extremely racist group that held the same views as Hitler.3 Hitler first started out as a member of the Party, then moved his way to the top. He soon changed the name of the German Workers’ Party to the National Socialist German Workers’ Party, otherwise known as the Nazis.4 The party all had basically the same views and ideas; they were all violent, racial, nationalists, and opposed liberal democracy. The party took the symbol of the swastika and the Heil greeting from other German racist groups, and the German salute.5 Hitler rose to become the highest power in the Nazi party and was ready to become the leader of Germ any. As soon as he was put in power, Hitler was out to end German democracy and instead make an absolute dictatorship. In March of 1933, the Enabling Act gave Hitler ultimate dictator power.6 As soon as this power was granted, Hitler began preparing for the war. In preparing for war, Hitler recreated a universal military service; he then went on to build a powerful air force.

Media influence on Campaigns

In the recent past, there have been several debates about how media influences the behavior of the government and how they affect the political landscape in general. It has been said that mass media if it is not used appropriately, it can distort the country’s national agenda. In contemporary politics, mass media plays a key role in enlightening and informing people about politics.They are used in many nations which are seeking for liberal transition in their governments. They are mostly used to influence the public opinion on a particular issue. The media should remain neutral in political matters but this is not what happens in most countries. For example in America, media are what keep the political arena going. Now the questions arise; do media influence American politics or influence governmental behaviors? This is what exactly this paper will focus on. It will try to look for answers to these questions.Politics rely on mass media for liberal demands, information and mani pulation of ‘public opinion’. Media as it has been noted before, empowers citizens and is used to pressurize the government on specific areas that need to be changed. During the 2000 presidential election in USA, it was reportedly said that there were problems with the way the media covered and performed their duties. Some media starved voters with relevant information they needed to make informed choices (Wayne S. J., 2001)On 7th November 2000, some televisions and other types of media based in Florida lied that Al Gore had managed to win the majority of the votes in Florida which was a stronghold of republicans. It was unbelievable that Gore had won because this state was governed by Bush’s brother, Jeb. Media with all their ignorance went ahead to say that Gore was ahead of bush but this was later clarified at night by CNN which showed that bush had already scooped 52% of the votes while Al Gore had managed to get 46% of all the votes cast (Maisel L. S., 2002) This was organized by Gore and his camp to mobilize votes in the west. It was meant to deceive voters so that Gore would amass more votes. He knew very well that this would have a lot of significance to him. As media houses, you are not supposed to show one as the winner unless the uncounted votes are less than the number of votes that would make the following candidate to win. This is one way that media use to distort the perception of people. Though Gore was defeated, he refused to accept the results because he believed in what was announced before the recounting of votes.Most of the big media in the United States of America are owned by wealthy people who own big businesses. This is why they compromise the events coverage. Television can have a very big impact on some candidates for example when they give some candidates wider coverage than others. Also omissions, distortions and biasness in coverage are something that is common in USA media. In America it is very hard to get an objective report on the issue that is affecting people.Radio stations as well as TVs can be used to enlighten people. For example in 2000 November 4th, just a few days before the presidential polls, Radio 5’s late night presenter Hayes Brain   and Lehrer Will together with BBC held a program to straighten up the issues concerning polls with the help of guests and different live calls that were made. Basically, Bush and Al Gore differed in matters concerning foreign policy, health provision and educations. The above mentioned presenters enlightened people on the characters of a good leader and then they asked people who they would prefer between Al gore and Bush.In 2000 (Wire B., 2006) Bush and Al Gore were chosen as the presidential candidates for republican and democratic parties respectively in pre-primary elections. To make sure they emerged winners of their respective parties, both of them visited media houses, bought advertising spaces in the daily papers and were feat ured in news more than anyone else. There were no doubts that this publicity helped to sell their candidature. The media exposure made them the only key players in the political arena. There were others who lacked enough money to buy airtime, and good exposure to make themselves popular. These were candidates like John McCain and Bill Bradley who withdrew themselves from the race after they lost in the primary race on 7th march.Today party leaders have little influence on voters when compared with the latest communication technology like radios, internet-emails, satellites and televisions. They have realized that it is easier to campaign over this latest technology than organizing party followers at local, state, and national levels. An exposure of one candidate by the media do influence who people will voted for in elections. Some media rely on money that they earn on election campaigns. That is the money that politicians pay to media houses. So, it is very hard for them to avoid p olitics, they can do anything so long as they earn some money.In October 12, 2004 (Decierico R.E., 2002) newspaper vendors were using Mr. Jim Dickson, a lobbyist on the American Association of People with Disabilities. He was supposed to travel around the country to preach the benefits of electronic voting-torch screen voting over paper based voting. He agreed having received money from the vendors for that purpose.His organization received about 26,000 US dollars from the countries voting companies though at first he denied having received it. This was masterminded by the Elections Centre in August 2004 in a conference that was sponsored by vendors. Here the individuals were fed with propagandas by the vendors. Vendors then used him to influence the citizens on electronic based voting system instead of paper based voting system.Again media commentaries can woo voters into taking a particular political direction this is according to (Wire B., 2006 ) For example Jesus Esquivel; a col umnist for the most international online media argued that John Kerry the then aspiring candidate should with new strategies that would bring on halt all imperialistic and belligerent goals that were pursued by Bush’s government. Many people seemed to agree on this though the opinion polls reflected otherwise.It was alleged that he lagged behind because he was unable to articulate well how he differed with Bush. The question of who was to blame was posed. Was it the voters, unworkable USA war policies in Iraq or the car bombings, beheadings that were going on in Iraq? Some leading newspapers described Kelly as a drift who was incapable of selling his opinions outside USA, yet Bush according to them, Bush capable to sell because he had war policies. All these propagandas which were spread by media houses had profound effects on Kerry.In 2004, the time magazine tried to influence the presidential election in favor of Bush. It had written a story on the conversation it had betwe en Karl Rovel â€Å"scooter†, lebby, Cooper Matt and Novak R. It was something that could have affected Bush so much and therefore it was kept a secret. Cooper waited until elections were over so that he could talk to the jury and to the public at large. The results were released after Bush succeeded.During the 2004 elections, bush and Kerry received different backings from the corporations. It was revealed by Corp Watch Investigators such as live reports and current news disclosed that there were some details that co-operate media didn’t make public. These are stories involving big industries like tobacco and finance, about the sponsors, the profiles of the main donors, what and why they gave. This means that the information that reached the public was biased and manipulated.In 2000 and 2004 election, internet campaign was eminent and was used in transforming democracy in Washington D.C. Internet had a lot of influence on voters. Blogs, meet ups and forums are some of services that internet offered to the campaigners.Reference:Wayne S. J., 2001: The Road to the White House 2000: The Politics of Presidential   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Election. Bedford / St.Martins (Wads Worth)Maisel L. S., 2002: Parties and Elections in America. The Electoral Process,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Rowman and Littlefield.Decierico R.E., 2002. Political Parties, Campaigns and Elections: Prentice Hall.Wire B., 2006. Lessons leaned from the 2004 Election.Wire B., 2006, April 20. Missed opportunity: Gore, Incumbency and Television in   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Election Media influence on Campaigns In the recent past, there have been several debates about how media influences the behavior of the government and how they affect the political landscape in general. It has been said that mass media if it is not used appropriately, it can distort the country’s national agenda. In contemporary politics, mass media plays a key role in enlightening and informing people about politics. They are used in many nations which are seeking for liberal transition in their governments.They are mostly used to influence the public opinion on a particular issue. The media should remain neutral in political matters but this is not what happens in most countries. For example in America, media are what keep the political arena going. Now the questions arise; do media influence American politics or influence governmental behaviors? This is what exactly this paper will focus on. It will try to look for answers to these questions.Politics rely on mass media for liberal demands, information and mani pulation of ‘public opinion’. Media as it has been noted before, empowers citizens and is used to pressurize the government on specific areas that need to be changed. During the 2000 presidential election in USA, it was reportedly said that there were problems with the way the media covered and performed their duties. Some media starved voters with relevant information they needed to make informed choices (Wayne S. J., 2001)On 7th November 2000, some televisions and other types of media based in Florida lied that Al Gore had managed to win the majority of the votes in Florida which was a stronghold of republicans. It was unbelievable that Gore had won because this state was governed by Bush’s brother, Jeb. Media with all their ignorance went ahead to say that Gore was ahead of bush but this was later clarified at night by CNN which showed that bush had already scooped 52% of the votes while Al Gore had managed to get 46% of all the votes cast (Maisel L. S., 2002) This was organized by Gore and his camp to mobilize votes in the west. It was meant to deceive voters so that Gore would amass more votes. He knew very well that this would have a lot of significance to him. As media houses, you are not supposed to show one as the winner unless the uncounted votes are less than the number of votes that would make the following candidate to win. This is one way that media use to distort the perception of people. Though Gore was defeated, he refused to accept the results because he believed in what was announced before the recounting of votes.Most of the big media in the United States of America are owned by wealthy people who own big businesses. This is why they compromise the events coverage. Television can have a very big impact on some candidates for example when they give some candidates wider coverage than others. Also omissions, distortions and biasness in coverage are something that is common in USA media. In America it is very hard to get an objective report on the issue that is affecting people.Radio stations as well as TVs can be used to enlighten people. For example in 2000 November 4th, just a few days before the presidential polls, Radio 5’s late night presenter Hayes Brain   and Lehrer Will together with BBC held a program to straighten up the issues concerning polls with the help of guests and different live calls that were made. Basically, Bush and Al Gore differed in matters concerning foreign policy, health provision and educations. The above mentioned presenters enlightened people on the characters of a good leader and then they asked people who they would prefer between Al gore and Bush.In 2000 (Wire B., 2006) Bush and Al Gore were chosen as the presidential candidates for republican and democratic parties respectively in pre-primary elections. To make sure they emerged winners of their respective parties, both of them visited media houses, bought advertising spaces in the daily papers and were feat ured in news more than anyone else. There were no doubts that this publicity helped to sell their candidature. The media exposure made them the only key players in the political arena. There were others who lacked enough money to buy airtime, and good exposure to make themselves popular. These were candidates like John McCain and Bill Bradley who withdrew themselves from the race after they lost in the primary race on 7th march.Today party leaders have little influence on voters when compared with the latest communication technology like radios, internet-emails, satellites and televisions. They have realized that it is easier to campaign over this latest technology than organizing party followers at local, state, and national levels. An exposure of one candidate by the media do influence who people will voted for in elections. Some media rely on money that they earn on election campaigns. That is the money that politicians pay to media houses. So, it is very hard for them to avoid p olitics, they can do anything so long as they earn some money.In October 12, 2004 (Decierico R.E., 2002) newspaper vendors were using Mr. Jim Dickson, a lobbyist on the American Association of People with Disabilities. He was supposed to travel around the country to preach the benefits of electronic voting-torch screen voting over paper based voting. He agreed having received money from the vendors for that purpose. His organization received about 26,000 US dollars from the countries voting companies though at first he denied having received it. This was masterminded by the Elections Centre in August 2004 in a conference that was sponsored by vendors. Here the individuals were fed with propagandas by the vendors. Vendors then used him to influence the citizens on electronic based voting system instead of paper based voting system.Again media commentaries can woo voters into taking a particular political direction this is according to (Wire B., 2006 ) For example Jesus Esquivel; a co lumnist for the most international online media argued that John Kerry the then aspiring candidate should with new strategies that would bring on halt all imperialistic and belligerent goals that were pursued by Bush’s government. Many people seemed to agree on this though the opinion polls reflected otherwise.It was alleged that he lagged behind because he was unable to articulate well how he differed with Bush. The question of who was to blame was posed. Was it the voters, unworkable USA war policies in Iraq or the car bombings, beheadings that were going on in Iraq? Some leading newspapers described Kelly as a drift who was incapable of selling his opinions outside USA, yet Bush according to them, Bush capable to sell because he had war policies. All these propagandas which were spread by media houses had profound effects on Kerry.In 2004, the time magazine tried to influence the presidential election in favor of Bush. It had written a story on the conversation it had betw een Karl Rovel â€Å"scooter†, lebby, Cooper Matt and Novak R. It was something that could have affected Bush so much and therefore it was kept a secret. Cooper waited until elections were over so that he could talk to the jury and to the public at large. The results were released after Bush succeeded.During the 2004 elections, bush and Kerry received different backings from the corporations. It was revealed by Corp Watch Investigators such as live reports and current news disclosed that there were some details that co-operate media didn’t make public. These are stories involving big industries like tobacco and finance, about the sponsors, the profiles of the main donors, what and why they gave. This means that the information that reached the public was biased and manipulated.In 2000 and 2004 election, internet campaign was eminent and was used in transforming democracy in Washington D.C. Internet had a lot of influence on voters. Blogs, meet ups and forums are some o f services that internet offered to the campaigners.Reference:Wayne S. J., 2001: The Road to the White House 2000: The Politics of Presidential   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Election. Bedford / St.Martins (Wads Worth)Maisel L. S., 2002: Parties and Elections in America. The Electoral Process,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Rowman and Littlefield.Decierico R.E., 2002. Political Parties, Campaigns and Elections: Prentice Hall.Wire B., 2006. Lessons leaned from the 2004 Election.Wire B., 2006, April 20. Missed opportunity: Gore, Incumbency and Television in   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Election

Apple Case - International Business Management and Strategy

International Business Management and Strategy Mid Term Paper: â€Å"Apple Inc in 2010† 1. Historically, what were Apple’s main competitive advantages? Apple Computer’s 30-year history is full of highs and lows, which is what we would expect in a highly innovative company. They evolved throughout the years into an organization that is very much a representation of its leader, Steven Jobs. Apple made several hugely successful product introductions over the years. As the outset, Apple had many competitive advantages that allowed it to become a profitable business. Apple s innovation has always been its hallmark. Beginning with the first Apple till the iPad; Apple products have†¦show more content†¦Which is why Apple has become not just a software company, but also a digital asset management company. Apple announced at their event on September 9th 2009 that they have the credit card account information of more than 100 million consumers through iTunes. Making them one of the biggest digital retailers, if not retailers in general, in the world. Good consumer psychology would tell us that once a consumer trusts a brand enough to set up an account and give credit card information on the assumption of future purchases (you have to give a credit card to even set up an iTunes account), the consumer will consider that retail outlet first in making purchases. It is also fashionable to have an Apple computer, as a recent Microsoft Ad proclaims that some people are just â€Å"not cool enough to be a Mac person† Apple is set apart from its competition by its combination of hardware and software, by the content gate-keeper strategy embodied in iTunes, and by their successful retail strategy. While there are many other reasons in the company’s history for their success in recent years, these are the dominant themes of their astounding success. 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